75th Anniversary Italian Salon

This year one of the most emblematic ice cream parlours in Cadiz celebrates its 75th birthday: SALÓN ITALIANO. 75 years offering their customers their magnificent and international Topolinos, that secret formula that makes their strawberry ice cream unique or their wonderful lemon ice creams so refreshing. A tradition of three quarters of a century, full of anecdotes, ideas, flavours and stories... What a joy that they counted on us to make their commemorative logo and help them in all their celebration.
They asked us to develop a new visual identity for this important moment. Based on their typography and their representative blue colour, we designed this distinction so that they could include it on their uniforms, letters, signage... etc. We also used this branding to apply it to T-shirts in fresh colours, like their ice creams, we made key rings, new cards... A lot of applications!
We also designed a photocall that was used during the party they organised for the celebration, and in the same way, they used it for their clients to take pictures of themselves enjoying the more than 1000 topolinos that they gave away to all those who came to see them.
A very nice and tender work, which we were delighted to do for this great family of friends and best customers, now for the Century!

CustomerItalian Ice Cream ParlourServiceDesign, identity, printYearMarch 2015