Within the package of activations that we carried out throughout the city of Jerez de la Frontera (Cadiz) for our client Red Bull during the Red Bull Grand Prix of Spain, we highlight this project.
Alvaro Domecq Avenue is one of the main arteries of the city, and without doubt the epicentre of all the nightlife on offer throughout the Grand Prix for the more than sixty thousand motorists who visit Jerez on these dates.
The most emblematic bars of this avenue take their bars to the street, and the Red Bull brand had to be there. For this, we developed an aluminium structure support where we hung a series of 4×1 metre screens that broadcast custom-made content for the event.
Here are some photos taken by Red Bull photographer Sebastian Romero, as well as a 3D implementation to present to the client.
CustomerRed Bull España SLServiceGeneral Production, Assembly, Activation SponsorshipYear2016Linkhttp://www.redbull.com/es