After Sailing 2022 by Organics

Within the activation plan that we produced for Red Bull Spain at the Spain Sail Grand Prix | Andalucía - Cádiz, which took place in Cádiz during the weekend of the 24th and 25th of September, we devised a plan from Babblá called "After Sailing".

This can only happen in the unique setting of the Baluarte de Candelaria, built on a protruding corner in 1672, with the intention of protecting the natural entrance to the port of Cádiz. A bastion for the defence of the city in a strategic position, between San Felipe and the fortifications near La Caleta, it represented a great improvement in the protection of the western front. At the end of the 19th century, restoration work was carried out to adapt the building to its current cultural use, including the exhibition and musical areas.

Our job was to set up a terrace, which was themed by Red Bull Organics, and to set up a macro screen where attendees could watch the races in real time.

We have also made the technical production of this space with live music and djs being a meeting point for attendees and technical team after the races.

CustomerRED BULL SpainServiceAssembly, concept and productionYear2022