The Puente Romano Tennis Club in Marbella is becoming one of the most important clay court stops in Spain. This year, for the first time, it is also hosting an ATP250, which has projected the event even further into professional tennis.
As every year, Red Bull has supported this event, this year also, the energy brand presented a restyling of its line of "Organic" products, the ORGANICS by Red Bull series, so we turned the ATP250 of Puente Romano into a loudspeaker and showcase of this product line.
What did we do?
Together with the Field Marketing and Trade Marketing department of Red Bull Spain, we study and produce a tailor-made implementation for the brand. We manufactured strategic visibility elements for its correct vision on TV and photographic channels. We created the complete VIP area, with an ad hoc Organics bar, as well as umbrellas, coolers, decorative elements, etc. We coordinated during the whole event all the actions that ORGANICS carried out in the space and we worked for 2 weeks together with the production of the Tournament to be able to make an event of this dimension.
CustomerRed Bull SpainServiceProduction, ImplementationYear2021