AXE #AgetAwayFromNoise

In the heart of Madrid, in Plaza Luna, AXE developed a super fun action that consisted of a silent concert of the band IZAL for 1000 people: #aléjatedelruido.
Sony, in charge of the production of the event, asked us to design the necessary elements and graphics, as well as the space in general. They had a clear idea, which was to include the group inside a do not miss methacrylate urn, and we had to give shape and design to the elements through 3D designs and modelling.
We were in the production together with two other companies (Grupo Glow and Faceta Producciones), great professionals and already friends of battles!
The result? A total success! Madrid danced, sang, enjoyed but in silence! And you can see the result! A very cool initiative, original and where brands like AXE demonstrate their commitment to music and events of this type! A pleasure to have been part of this production!

CustomerSony MusicServiceEvent Design, Creative DirectionYearJune 2015