2012/13 Subscriber Campaign

When Cádiz C.F. was bought by a new investment group, coupled with other problems related to the sale of the club, it caused disenchantment among the fans, so the briefing emphasised the need to convey the radical change that the new investors intended to give the team.
That's why we created the claim 'The Yellow Revolution'. A direct message from the unconditional supporter united by this revolution, asking the disenchanted fan to join in, that change has arrived.
Four different pieces of poster artwork were produced, each one aimed at a different target audience.
Even though it was a difficult year in sporting terms, the Club achieved a good number of members.
And this campaign was largely to blame for that.