In 2011 the World Tiger made it to the 125cc grid of the Moto GP World Championship.
In this way, Bimbo made a clear entry into the World Motorcycle Championship with the Cadiz rider Alberto Moncayo.
We developed a tailor-made sponsorship and activation strategy for Bimbo Spain's cake division and its product Tigretón.
We designed the motorbike, the helmet and the rider's overalls, the Bimbo trucks labelled with "El Tigre del Mundial", the uniforms for the hostesses, the team's Service Road motorbike, the Tigretón packaging, the cake packets, the "floor-stand" for the points of sale and all the activations that the brand developed in the circuits all over Spain accompanying its "Tiger".
Global work for one of the world's strongest food brands.
CustomerGrupo BimboServiceDesign, Implementation, Packaging,Year2011