The 2012 World Cup Tiger

In 2012, Team Machado competed in the Moto GP World Championship in the Moto3 category. Our agency, as in the previous year, was in charge of managing Grupo Bimbo's sponsorship of the team.
We generated and devised all the activations that the brand carried out both inside and outside the circuits. We designed the two main motorbikes with the identity of their products "Tigreton" and "Tortazo". We looked for the hostesses and dressed them to accompany the riders in all the tests carried out in Spain. We made the Tigreton packaging with the special edition of "El Tigre del Mundial".
We design the mascots for the Paddock and the grandstands of the circuits.
We made helmet stands, designed helmets for the riders and their fans, devised a complete activation strategy for the brand and enjoyed every race.

CustomerGrupo BimboServiceEvents, Design, Packaging, IdentityYear2012