Alcances Festival 2014

Posters, mupi, catalogue, hand programme, plotter printing, large format canvases... different sizes and supports that have allowed us to design and play to make, once again, a campaign for one of the most important documentary film festivals in the current film scene: the Atlantic Film Festival ALCANCES.
With a poster by the designer Verónica Ruth Frías as a base, we have been in charge of the adaptation and development of all the elements to advertise the 46th edition. To do this, given the strength of the image of the poster, we have chosen to show as much of the photograph as possible, highlighting the programme and texts on green and white lines to avoid dirtying the image. In this way we have achieved a coherence between text and image that allows a comfortable reading of the programme.
On the other hand, the production of the catalogue and the hand programme gave us more freedom to play with texts and stills to design publications that aimed to eliminate superfluous graphic elements in order to make them easier to read.

CustomerAlcances FestivalServiceDesign, Identity, Poster design, EventsYear2014