Red Bull MotoGP Guide 2014

Red Bull Spain's marketing department devised an action to activate the consumption of its product in the surroundings of the speedway circuits where this year's MotoGP World Championship races have taken place.
The campaign was carried out under the claim: Gasoline for the bike, Red Bull for the rider. The action consisted of making "checkpoints" at different Repsol petrol stations around the circuit or on the way to it, where the brand had installed an "oasis" for bikers to rest.
The user was given a Championship Guide that corresponded at that moment, with useful information for the visitor, data of the riders Marc Marquez and Dani Pedrosa, as well as a map with the marked checkpoints, and a "CheckPoint Card" where the different "Checks" could be stamped.
Our creative team developed all these guides which were printed on 300g cardboard and accordion folded. We also developed the Key Visual of the action "Gasoline for the Motorcycle, Red Bull for the Rider", as well as all the necessary applications for its implementation.

CustomerRed Bull SpainServiceDesign, layoutYearNovember 2014