Our friends at EONOS, a company formed by engineers and providing technical services to different companies in the construction and events sector, asked us to develop a new brand for them.
The Eonos logo is composed of a typeface created especially for them from scratch. The continuous stroke and connected letters convey connectivity, as the company is also active in the electrical sector, as well as being a continuous link between the customer and their technical services. The thick stroke and rounded edges convey a sense of security and stability, avoiding sharp edges or corners.
The central area of the logomark contains the balanced weight and strength, highlighting the divisible "On" part, which in turn with the flash of light gives the impression of ignition.
The colours complement the orange of the solar and electrical energy with the navy blue and the lighter blue that neutralises the contrast of the opposing colours.
CustomerEONOSServiceidentity, designYear2020