The company that exploits the rights of the Termas de Río Hondo Circuit in Argentina, where a Motorcycle World Championship Grand Prix will be held in 2014, commissioned us to design and produce the event for the presentation to the international press of the "Gran Premio Red Bull de la República de Argentina".
The date of the event was the 9th of November 2014, and the place we looked for was the spectacular hospitality of the "Avintia Racing" team, right in the Paddock of the Valencia Grand Prix.
For this event, we had the upper floor of the hospitality, an area of 12×10 meters, where we studied the placement of a truss structure that we illuminated throughout the interior with LED photos and that we placed around the perimeter of the room to be able to have all the equipment that we mounted.
We mounted a 9 m2 high definition LED screen on top of the stage with blue carpet. We placed 4 printed tarpaulins on all sides of the illuminated structure. We produced 2 photocalls, set up a press room, hired hostesses, set up a sound system with high definition equipment for the videos and produced a press kit for the attendees.
A very careful job, as it was the official presentation of the GP to the international press and the entire MotoGP world.
The event was attended by more than 100 accredited people and was chaired by the Minister of Tourism of the Republic of Argentina, Carmelo Ezpeleta (CEO of Dorna), the Governor of Termas and the promoter of the Argentinean Circuit, Orlando Terranova.
It was hard but very productive work.
CustomerG.P. Argentina 2014ServiceDesign, Events, Ephemeral Architecture, Hostess ProductionYear2013