In 2012 we were commissioned to change the corporate identity and packaging of one of the most renowned artisan potatoes in Andalusia: Patatas Franjosé.
The client presented a packaging that had not received substantial changes since its beginnings, more than 30 years ago, and was looking for an imminent expansion; he wanted to modernise his product in order to be able to compete with others of the same nature that would be next to him on eternal shelves.
Our team worked on a completely new packaging line, making a radical change to the existing one.
The main objective was to change the size of the packaging, stylising the pack as much as possible and allowing the product to be seen to demonstrate the quality of the interior and above all, to create a concept that would stand out on the shelves of the Points of Sale.
Although the client rejected the proposal, for us it is a work that we are proud to show, as it faithfully fulfilled all the requirements of the commission and would have stood out on the supermarket shelves if it had been published.
CustomerPotatoes FranjoséServicePackaging, Identity, Design, Year2012