If there is something that characterises Red Bull, it is its ingenuity in creating original competitions, something that we love and that helps us to continue growing as a company. In this case, we are part of the activation tour of southern Spain, the largest international competition of paper aeroplanes that exists for college students, RED BULL PAPER WINGS.
What did we do?
After looking for university spaces, with the infrastructures that a competition of this type requires, we contacted the different public bodies in Andalusia and Las Palmas, managing the permits and cession of the necessary spaces for the activation of the competition. We implemented and coordinated the actions for a good positioning of the brand in the universities, as well as to make this particular competition known to the university students.
CustomerRed Bull SpainServiceProductionYear2022