Cádiz Tourist Line

The Tourism Delegation of the Cádiz City Council asked us for a proposal to graphically bring the museums, monuments and most beautiful places in our city closer to the people of Cádiz, as well as to visitors.
Cadiz has, in its old town, four coloured lines painted on the ground that follow a route through the most emblematic and characteristic places, and we came up with the idea of making a similarity with the metro lines of the big cities with interconnected key points from where one could set off towards a new route, in a new tourist route through the city, shopping, savouring its gastronomy and enjoying its landscapes through an open-air walk.
The result is reflected in a fold-out map of Cádiz, an easy-to-carry guide where you can find the recommended points of interest, as well as a brief description of each of the four lines for an original way of walking around.
We then adapt the design to mupis so that passers-by can, at any time, position themselves and continue their journey wherever they wish.

CustomerViajes el Corte InglésServiceDesign, Events, Identity, StationeryYear2014