Following the success of the Burladero at the Red Bull Grand Prix of Spain in Jerez last year 2016, Red Bull asked us to come up with a major improvement for this action that has become the main focus of the activation of the Grand Prix by its main sponsor.
To this end, we presented a daring proposal where we introduced a 2-storey tent on foundations and a tubular structure with the idea of being able to accommodate a capacity of over 700 people and develop an ephemeral space totally integrated into the LifeStyle of the Jerez Grand Prix.
Once approved by the client, we set to work carrying out major works on the plot, building a reinforced concrete foundation that could support the weight and loads of everything foreseen in the project.
Once the foundations were laid, we erected a terrace in tubular layher structure and rented a 20×10 metre "arch" type tent on two floors from our supplier AMG SERVICES (official supplier of premium tents for MotoGP), as well as a 10×5 tent for services.
The entire terrace was lined with teak wood, translucent railings, Red Bull branding all around the perimeter, including the roof which allowed our client's logo to be seen in the aerial shots.
It was equipped with screens that broadcast the races live, as well as offering telemetry and streaming of the teams. We set up a very powerful sound system, as well as including a space reserved as a stage, where the guest artists entertained the audience in the Burladero between races.
An impeccable job, a commitment to quality and out of the ordinary, as we are so used to from our client Red Bull. And above all, a spectacular team of leading companies in their sector that we were able to count on to develop this impressive action.
CustomerRed Bull SpainServiceComplete productionYearMay 2017