The brand image Moin ! Moin repeatedly in German means "good morning" while the one word is "Hello".
The rounded edges of both the logo and the brand fonts give a sense of safety and confidence.
The repetition of the word gives it balance in a balance mode with the exclamation mark "!" acting as a central axis. The curvature of the words gives it a more "naive" and close touch.
The tagline or second line "German academy" is just joined by the exclamation point with the abbreviation "de" with the "e" inside the "D", a way of writing it in the old Spanish and which is coming back into use, as well as representing the German language "DE" Deutschland.
The colours are very intense and contrasting, which gives a lot of power to the brand. They are a combination of black and yellow colours that is often used in nature as a sign of danger or poison, but which have also been used in public services as a classic image of the "Taxis".
CustomerMoin!Moin German Language SchoolServiceIdentity DesignYear2022